The problem
Before talking about an app, a site, or AI, I name the bottleneck that is costing time, money, or opportunity.
Independent consulting Strategy and digital solution development
Strategy • Design • Technology • Artificial Intelligence
I turn business problems into digital solutions that work.
I help companies digitize processes, automate work, and create or evolve digital products — with or without an in-house development team. I personally lead the project, from defining the problem to delivering the solution.
Independent consulting in strategy and digital solution development.
- 15+
- years in technology and digital products
- 1
- person accountable, from the problem to delivery
You talk to the person who builds it
No account team, no silent handoff. The same person diagnoses, designs, and ships.
The problem comes before the stack
Apps, platforms, and AI are the means — to unlock operations, cut rework, and create revenue.
It enters the workday, not a drawer
Delivery is a system in use: code, access, docs, and a clear path to evolve.
The path
Scope, experience, and architecture land together — so the company knows what will be built, by when, and why.
The delivery
The solution goes to production, with the company’s code, people trained to use it, and a plan to evolve.
When it fits
When it makes sense to call
The work fits best when the company already feels the problem in the day-to-day — a manual process, an outdated system, a product without direction, or the lack of a technical team.
Which companies this work makes most sense for
- A partner, director, or head who needs someone accountable for the project, not another meeting
- A company with a real operation and a bottleneck that already costs time, margin, or opportunity
- No internal team, an overloaded one, or a team that needs specialized support
Operations01
A critical process still depends on spreadsheets or manual work
The team consolidates data by hand, every area has its own version of the truth, and the error shows up when a client or finance team asks.
What this becomes
A custom system that digitizes the flow and takes the operation off improvisation.Internal tool02
The company needs a system, portal, or internal tool
Critical work is scattered across email, WhatsApp, and spreadsheets. There is no single place to approve, track, and decide.
What this becomes
A web platform, portal, or dashboard designed around how the company actually works.Product03
There is a product idea, but no technical direction
The opportunity is clear, but scope keeps moving, feasibility is a guess, and the risk is spending months on the wrong product.
What this becomes
Product direction, a navigable prototype, and an MVP honest enough to test in the market.Modernization04
An existing solution needs to be modernized
The system is still essential, but it now blocks the operation: rework, expensive support, and an experience people avoid.
What this becomes
Experience redesign, a modernized foundation, and a product people can use again.Artificial Intelligence05
The company wants to apply AI to a real problem
This is not a lab experiment. It is triage, support, documents, or a repetitive task that burns good people on bad work.
What this becomes
An agent or automation tied to the real process — with human oversight where it matters.Team06
There is no in-house development team, or the team needs support
Hiring a whole department does not fit right now. What is missing is someone who owns delivery or supports the team you already have.
What this becomes
Independent end-to-end ownership, or specialized support beside the existing team.Proof of delivery
What has already been delivered
Real projects, with confidentiality when the client asks for it. Each case follows the same format: problem, solution, role, technologies, and result.
Internal platformEnergy sector company
Case 01Proposal, approval, and contract in one flow
Problem
Sales built proposals in spreadsheets, argued price over email, and generated contracts elsewhere. Every seller had their own logic. Leadership only saw the deal once it was signed.
Solution built
A web platform with a cost simulator, staged approval, PDF contracts, and a panel to follow the pipeline without a shadow spreadsheet.
My roleProduct, architecture, interface, and full-stack development, from business rules to deploy.
Next.jsTypeScriptNode.jsPostgreSQLTailwind CSS
Result achieved
One flowProposal, approval, and contract in the same place
VisibleA commercial pipeline leadership can actually see
iOS and Android appRetail and service network
Case 02A direct channel on the customer’s phone
Problem
The brand depended on a media middleman to talk to people who already bought. There was no club, catalog, or direct message on the phone — and repurchase was expensive.
Solution built
A cross-platform app tied to the ERP: benefits, segmented push, a catalog, and a contact point the company owns.
My roleProduct definition, mobile design system, the app, and integration with APIs that already existed.
React NativeTypeScriptNode.jsFirebasePostgreSQL
Result achieved
DirectA customer relationship with no media toll
In-pocketBenefits, catalog, and messages in one app
Applied AIB2B support operation
Case 03Intelligent triage in the workflow that already existed
Problem
The technical team spent the day answering the same procedure questions. Critical tickets waited behind repetitive ones.
Solution built
An agent on the company’s knowledge base, connected to WhatsApp and the ticketing system, with a panel so a supervisor can review what the AI resolved.
My roleAutomation architecture, integration, and an audit interface for the human team.
PythonOpenAI / ClaudeNext.jsWebhooks
Result achieved
FilterRepeated questions leave the specialist’s queue
24/7A first answer without adding headcount
Presence and conversionConsulting and technology firm
Case 04A portal that carries the commercial conversation
Problem
The institutional site was slow, fragile on mobile, and unclear about what the firm actually solves — so every meeting started from zero.
Solution built
A rewrite of the digital presence: a fast architecture, PT/EN, a qualification form, and a narrative that starts the meeting before the call.
My rolePositioning, UX/UI, and front-end, with a site built to be found and converted.
Next.jsTypeScriptTailwind CSSSEO
Result achieved
ClarityA visitor understands the problem the firm solves
FastA light presence on desktop and mobile
Clients and internal numbers stay off the page because of NDAs. In the first conversation, references and detail can be shared with permission.
The medium changes. The center is the company’s problem.
Web platforms and systemsiOS and Android appsWebsites and conversion portalsAI and automationUX/UI and Design SystemsProduct directionWeb platforms and systemsiOS and Android appsWebsites and conversion portalsAI and automationUX/UI and Design SystemsProduct direction
How the problem becomes delivery
Digital solutions — the means, after the problem
Apps, platforms, sites, AI, and identity still belong in the work. Each area enters as the right instrument for the bottleneck the company already has — not as the main message.
Talk about a solutionInstruments6 areas
Web platforms and systemsPortals, dashboards, SaaS, and internal toolsSolves An operation scattered across sheets, email, and chat
01iOS and Android appsMobile apps, field tools, and MVPsSolves No channel on the customer’s or the team’s phone
02Websites and conversion portalsInstitutional presence, landing pages, and captureSolves A site that creates neither credibility nor meetings
03AI and automationAgents, triage, and workflows tied to the real processSolves Repetitive work burning good people on bad tasks
04UX/UI and Design SystemsInterface, prototype, and a visual system that can evolveSolves A confusing tool the team avoids using
05Product directionDiagnosis, feasibility, scope, and a technical routeSolves An idea with no technical owner, timeline, or reliable estimate
06 Personal leadershipNo middle layer
How to work with me
Hiring formats, without billable hours at the center.
The model follows the company’s moment: an initial diagnosis, a fixed-scope project, cycle-based development, monthly evolution, or support for the team you already have.
First step1 to 2 weeks
Initial diagnosis
A map of the problem, a cut of what is worth building now, a navigable prototype, and a plan with timeline and investment.
What you walk away with
Talk about this format- A read of the problem and constraints
- A prototype the team can decide on
- A technical route and estimate
Most requestedAgreed destination
Fixed-scope project
A solution with a beginning, middle, and end agreed up front. Right when the company already knows what needs to exist — a system, app, portal, or MVP.
What you walk away with
Talk about this format- End-to-end ownership
- Validation with the company’s team
- Code, deploy, and a clean handoff
Continuous rhythmBi-weekly
Cycle-based development
Short deliveries with priorities revisited every cycle. Right when the product needs to move without freezing scope for months.
What you walk away with
Talk about this format- A visible increment every cycle
- A living backlog with operations
- Room to correct the route
After launchMonthly
Evolution and support
The system is already in use. I keep it stable, fix what operations flags, and open space for the next cut.
What you walk away with
Talk about this format- Monitoring and correction
- Usage and performance improvements
- Monthly capacity for what matters
Internal teamBeside the team
Specialized support
The company already has people. What is missing is a senior cut of architecture, product, or delivery to unblock what is stuck.
What you walk away with
Talk about this format- Technical and product direction
- Code and decision review
- Pointed mentoring for the team
01
Direction
I name the real problem, align what success means for the business, and cut what does not need to exist now.
Bottleneck diagnosis01
Constraints and what not to do02
An initial scope cut03
By the end of this stage you haveThe problem identified and objectives aligned.
See how to hire DirectionProblem identified
BusinessAligned objectives
UsersValidated experience
SolutionDelivery in use
Method
Three stages. Each one with a deliverable.
01
Direction
I name the real problem, align what success means for the business, and cut what does not need to exist now.
Bottleneck diagnosis
Constraints and what not to do
An initial scope cut
By the end of this stage you haveThe problem identified and objectives aligned.
02
Route
Experience, architecture, and the delivery plan land in the same drawing — so complexity is not discovered halfway through.
A prototype to decide on
Architecture and data
Timeline and delivery marks
By the end of this stage you havePriorities, scope, and the technical path defined.
03
Product
The solution is built, validated with the people who will use it, and shipped with what the company needs to continue without depending on me in the dark.
The company’s code
Deploy and validation
A support plan
By the end of this stage you haveA solution built, validated, and ready to evolve.
About Cleber Reis
An independent consultant in strategy and digital solution development.
For more than 15 years I have been building technology and digital products. I help companies digitize processes, automate work, and create or evolve products — personally leading the project from defining the problem to delivery.
I work independently, with or without an in-house team beside me. From the first alignment to delivery, the conversation is direct.
“Technology only counts when the right problem reaches production in a way the company can actually use.”
15+Years in the technology market
1:1A direct conversation with the person who ships
360°Business, design, and code in the same place
Sectors I have shipped in
Energy and infrastructureB2B servicesRetailFinance and operationsEducationSupport and careNew products
Technologies I use when the problem asks for them
Next.js / ReactTypeScriptNode.jsPythonReact NativePostgreSQLOpenAI and ClaudeDocker and cloudFigma and Design Systems
Cleber Reis Independent consultant • Strategy, product, and engineering
15+Years in technology and digital products
What holds the delivery when the problem is real.
Business
Context, constraint, and the financial goal enter before the first line of code.
Use
An interface the team adopts — not a pretty screen nobody opens on a Tuesday morning.
Engineering
Sober architecture, code that can be maintained, and choices the company can carry.
Continuity
The solution is born ready for the next cut, without locking operations to me.
Why trust this
Hiring an independent only works with clear rules.
Project risk is not solved by a pitch. It is solved by a visible owner, agreed scope, and a delivery that stays with the company.
What I commit to
- You talk to the person who executes
There is no sales layer and no silent handoff. Diagnosis, design, and code go through the same person.
- Scope and investment before we start
You approve what will be built, in what timeframe, and at what cost. Budget surprises are not part of the format.
- The code and access belong to the company
The repository, documentation, and credentials go out in your name. No opaque dependency on the consultant.
- Confidentiality when the work requires it
NDAs, sensitive data, and proprietary business rules enter the work without becoming a public case study.
A reply within 24 business hours
First conversation with no commitment: you describe the bottleneck and get an initial read of the possible paths.
Tell me what needs solvingTestimonials and references
References in conversation
See the profile and recommendations on LinkedIn Part of the work sits under NDA. Client introductions and professional recommendations enter the first conversation, with permission.
Frequently asked questions
How the consulting actually works.
How does the conversation start?↘
You describe the bottleneck — via WhatsApp, email, or the form. I return an initial read and, if it fits, a working format with a cut, a timeline, and an investment.
Do I need a technical specification to start?↘
No. Most people arrive with a stuck process, an idea, or a system that cannot take any more. Structuring the problem is part of the work.
What hiring formats exist?↘
Initial diagnosis, a fixed-scope project, cycle-based development, monthly evolution after launch, and senior support for teams that already exist. A bank of hours is not the main model.
Who executes the project?↘
I do. Architecture, interface, and code go through the same leadership. If a point specialty enters, that is explicit — there is no invisible team behind the conversation.
Do you modernize systems that already exist?↘
Yes. If the tool is essential and already blocks the operation, the work can be diagnosis, redesign, and evolution of the foundation — without throwing away what still works.
How does AI enter the work?↘
In a real flow: triage, support, documents, or a repetitive task. No lab, no demo that does not talk to the company’s system.
What happens after it goes to production?↘
We can close with a handoff, or continue in monthly evolution: fixes, usage improvements, and the next cut operations ask for.
Next step
Tell me the bottleneck. I return the path.
You do not need a finished brief. An honest description of the problem is enough for the first read.